Newcomers to the world of internet entrepreneurship don’t fully understand what a conversion rate is, nor why they should be concerned about.
In reality, the conversion rate is an important aspect of internet entrepreneurship. It helps individuals calculate how many people visited their website during the course of a day, and how many of those visits resulted in a sale. Smart webmasters use this information to help them determine which aspects of their current marketing program work well and what needs to be improved.
Webmasters who want to see their conversion rates improve should seriously consider contacting the content writing services about the possibility of creating web copy and other articles about the possibility of putting together a program designed to improve conversion rate. There’s several ways the writing services will be able to help improve the conversion rate and, by extension, the sales figures.
Plenty of High Quality Web Copy
Last year Google started using their Penguin program. Websites, many of which seemed to be well managed and had been highly ranked, were stunned when their ranking and conversion rate plummeted. Some marketing experts wondered if theses websites would ever recover from the blog they’d been dealt. Services that provide content have studied the Penguin program and figured out exactly what type of web copy was needed in order for website to retain top ranking. Low quality articles and web copy created with spinning software no longer worked. In order to be successful, web copy needed to be well-written, perfectly optimized, and very informative, exactly the type of content the best online writing services had been producing for years.
Many web content companies do more than simply create the web copy needed to boost search engine ranking and help improve the websites conversion rates. The company will work closely with the webmaster to determine:
- which pages need to be replaced
- which ones can be improved
- how keywords can be changed and better utilized to increase website traffic
- how promotional material can be worded to help encourage a person to go from being a casual visitor to an actual customer
- how to improve landing pages
Guest Starring on Niche Blogs
Article directories like Suite 101 and Ezine were hit especially hard by the Google Penguin program. This has prompted content services to look for other ways websites could create links directing people to their website, increasing traffic flow. Industry blogs have provided the perfect solution. Not only have the industry blogs managed to avoid the penalties the article databases experienced, but they also attract a high volume of target traffic, making them an excellent place to start building brand reputation. Since the posts get read by ideal customers, after a few good quality guest posts have gone live, webmasters will notice an increase in their conversion rates.
Using niche blogs to promote a website requires creating content for several different blogs. Each of these blogs has different guidelines and submission standards. Good article writing services will be able to easily track the guideline and create posts that will always get accepted. Posts that have been composed and submitted by a well-respected content service will often be accepted by blogs that have a large following that rarely accepts guests posts from anyone who doesn’t already have a complex
Although each service that provides content has a different structure, many do more than simply writing content. The services that truly help improve a websites conversion rates will devote time to exploring the industry and taking the data they have gathered and turning it into interesting and useful articles that can be used to improve conversion rates and develop a better brand reputation.
Posting to Directories
Even though popular article directories took a big hit from the Google Penguin program, content writing companies know posting online articles to the directories continues to be a very useful marketing tool. Even though the links worked into the content don’t have the same value with search engines that they once did, the articles can help improve brand recognition and reputation. The article reader will feel that they have entered into a trusting relationship with the webmaster and will be far more likely to make a purchase when they visit the website.
Author Bio:
When Mark Long joined his company and took over charge on SEO content writing services, he didn’t want to be just another person putting generic on writing online articles into the world. He has devoted himself and his service to working closely with webmasters to create content that’s unique and perfectly suited to their needs.
